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About Us

The New Grow Center

We started The New Grow Center with the goal of helping our local communities and business owners navigate a new complex market in the greatest city in the world. Our founding members have come from various different backgrounds, but share the same vision of bringing education and access to support for the NYS cannabis market. We don't just talk cannabis, we mold future cultivators and entrepreneurs alike by giving them the proper tools and resources for them to thrive.

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 "Growing Local Communities 

 Through Education 

 & Access To Resources" 

Mission & Vision

Our mission is to provide access to cultivation education and tools tailored for local communities in the growing cannabis industry. We are a resource center for sustainable and inclusive cannabis markets.

Meet The Team

The New Grow Center brings together core principles guided by their team of subject matter experts with diverse skill sets and an array of experience. Our team is committed to building an inclusive and diverse cannabis market by providing access to education, materials, supplies and resources to the local communities. We help empower local leaders and business owners by giving them the necessary support to thrive and succeed in the complex cannabis industry. By putting people first, we’ve managed to create a thriving ecosystem where everyone can access, share, learn and influence the future of cannabis

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Deivid Elliot

  • LinkedIn Profile - Deivid R. Elliot

Deivid Elliot started his career in the HVAC industry as a teenager. Deivid continued to expand his education with a 4-year mentorship in NYC with The School Construction Authority of NY. With this mentorship, he was able to focus on specialized projects and it ignited his true passion - Cannabis. He began his journey from New York to Oregon to help manage and consult cannabis cultivation operations & extraction labs. With that experience he built Matter CBD, a CBD Retail company focused on organic and natural practices, Uruguay Hemp Exchange, an international Hemp cultivation company in Uruguay, and The New Grow Center. His goal is to continue providing educational resources and industry best-practices to the cannabis community.

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Alejandro Alvarez

  • Linkedin Profile - Alejandro Alvarez

Alejandro Alvarez is the CEO and Co-Founder of Soulful Synergy. He designs training programs and curricula for an evolving marketplace in order to meet employers’ demands. Since 2013, under Alejandro’s leadership, Soulful Synergy has trained thousands of NYC and Westchester residents both in English and Spanish to prepare them for job opportunities in the construction, energy efficiency, tech, security, and urban farming industries. Alejandro has traveled across the country to work with cannabis cultivation farms and learn industry-leading techniques and best-practices. His cannabis knowledge and experience led his nomination to the New York State Cannabis Advisory Board where he will continue his goal of educating and training at-risk communities in the growing NYS Cannabis industry.

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Dwayne R. Norris

  • LinkedIn Profile - Dwayne R. Norris

Dwayne R. Norris is the Principal of R.N. Wealth and Retirement Strategies and the Co-Founder/COO of Soulful Synergy, LLC.  Through his work, Dwayne seeks to address systemic issues that affect disadvantaged communities by providing transformational services, designed to improve lives and create long term, sustainable development. As Soulful Synergy COO, Dwayne has aided in the design of a curated curriculum for career advancement that encompasses classroom training, hands-on vocational training, communication and soft skills training, financial literacy training, covered resume writing and assistance with job placement and career advancement.  Dwayne utilizes his vast experience working with NYS local community leaders and social equity programs to help provide access to cannabis resources for those who need it the most.

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Daniel Carvalho

  • LinkedIn Profile - Daniel M.S. Carvalho

Daniel Carvalho is the COO of Matter CBD, a CBD retail company, as well as the Co-Founder of Gifted Design Lab, a full-scale digital creative agency that has worked with clients from all types of industry - both domestic and international. He studied at Stony Brook University, where he got his Bachelor's Degree, and continued his passion for business development at Hofstra University where he got his MBA.  Daniel has a passion for entrepreneurship and helping local small businesses grow through website design, digital marketing, social media, and business development strategies. His experience operating a cannabis company and passion for helping businesses grow their brand through education - is the reason he built The New Grow Center along with his team.

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